Bennetts Insurance to be acquired by The Ardonagh Group

Bennetts sale agreed with Ardonagh Group


The Ardonagh Group today announced that Atlanta Investment Holdings, its retail insurance subsidiary has exchanged contracts to buy Bennetts Motorcycle Services Ltd from its current owner Saga Services Ltd.

Ian Donaldson, CEO of Atlanta said: “More than just an insurance provider, Bennetts holds a distinct place in the biking world thanks to its approach to social channels, with BikeSocial providing a hub of expert resources and advice for riders of all persuasions across the UK.

“It’s this client-centric focus which makes it a brand we’ve admired for some time and one that’s set to complement our business lines beautifully.”

The Ardonagh Group is the UK’s largest independent insurance broker, bringing together brands such as Autonet, Carole Nash and Swinton.

Vince Chaney, MD of Bennetts added: As Bennetts enters its 91st year, the acquisition into Atlanta represents new opportunities for us to continue to improve our products and services for Britain’s motorcyclists. We are looking forward to working with our new colleagues across The Ardonagh Group


Latest News from Bike Social

Latest News

  • As unfaired bikes are packed with masses of power and torque while sportsbike sales are dwindling, the British Superbike Championship is looking at racing series options.
    BSB actively pursuing a naked class
  • Eight potential buyers for Norton progressed to ‘phase two’ of sale process
    Norton future to be decided soon
  • Honda patent shows unusual tail-end treatment to reduce drag and gain downforce
    Innovative aerodynamics from Honda
  • Despite the lack of  live racing, there
    Bennetts British Superbikes Easter weekend TV Guide